P&O Australia has appointed MediaCom to drive its search and digital marketing services, replacing incumbent Amnesia Razorfish.
The digital marketing appointment is effective immediately, while the search appointment will be effective 1 July.
P&O Cruises marketing manager Brooke Formica said: “We chose MediaCom as our search and digital partner because of their innovative, lateral thinking as well as the breadth of their experience and integrated approach."
The win follows recent search wins by MediaCom including NRMA Motoring & Services, HCF & Treasury Wine Estates.
MediaCom group director Geoff Clarke said: “Our relationship with these accounts is long standing and to date a very successful partnership, so I couldn't be happier."
MediaCom Melbourne was recently appointed REA Group responsible for planning buying and communications.
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