Media agency Initiative has picked up the account for Swinburne Online, part of Melbourne's Swinburne University of Technology and a joint venture between the university and employment website Seek.
With growth in the online education sector gathering pace the agency will be charged with growing awareness and building on enrollments.
The brief includes all media buying and search for the Australian market.
Swinburne Online is jointly owned 50/50 by Seek and Swinburne University and currently has about 5,000 students enrolled. It offers 17 undergrad courses and one postgraduate course that collectively cover business, communications, design education and social science.
Andrew Mudgway, managing director of Initiative in Melbourne, said the first work on the account would begin to appear in September.
“We’re planning a focused campaign to drive greater enrollment and awareness of the diversity of Swinburne Online’s courses and the quality of education students can receive from successfully completing an online degree,” Mudgway said.
Initiative's win comes just days after AdNews revealed Deakin University in Melbourne had dropped Cummins&Partners from its media business after three years and was preparing to take the account out to pitch.
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