Cummins&Partners has lost one of its biggest media clients, AdNews has learnt.
Deakin University is set to pitch its account after parting ways with the agency.
According to Nielsen data, the account is worth $1.5m in main media billings. However, the University was thought to spend a significantly higher sum in the areas not covered by AdEx data, such as search and social.
Cummins&Partners, a full service agency, yesterday announced it had picked up the creative business for Specsavers, which will temper the loss. However, Deakin's total spend would have made up a significant minority share of the agency's total media billings.
Cummins&Partners said it had been instructed not to talk to the media about Deakin. The University's head of marketing could not immediately be reached for comment.
It is understood at least one Cummins digital director role has been made redundant as a result of the loss, although the company said no redundancies were planned within the media team.
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