News Limited's deputy director of sales Fiorella Di Santo has been appointed as sales chief at the media giant, to replace Tony Kendall.
The market has been hot with speculation about who would replace Kendall following the sudden revelation of his departure last week. AdNews tipped last week that Di Santo was one likely replacement.
As group director of sales, Di Santo will report to News Limited chief executive Kim Williams.
Williams said: “Fiorella is an exceptional sales leader and has the highest respect of our customers and people. She has a clear vision that promotes innovation, customers and creativity – three key pillars of News’ commercial strategy.
“She is the right person to drive this strategy and our sales teams as News Limited continues to evolve, putting customers at the centre of all we do. I am delighted that Fiorella has accepted the role.”
Di Santo said: “I am very excited to have been offered the role by Kim. It’s a great honour. News has such an extraordinary range of assets which allow advertisers to connect with customers.
“We print and distribute over 16 million papers a week. Our digital web sites are visited by almost 8 million people a month. We have a leadership position in key categories such as news, sport, lifestyle and business. And we are increasingly using data insights and mobility solutions to drive sales and consideration across the rich diversity of technologies on which our products are delivered.
“When you intelligently combine all of these assets, we are able to offer our customers solutions that are just so much greater than the sum of the parts.”
Di Santo has been with the company for 17 years, working in a range of sales roles.
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