BWM has hired five new creatives in its Sydney office as it heads into the New Year. Chief creative officer Rob Belgiovane says it's about getting "fresh blood and fresh thinking" into the office and broadening the agency's offering, and the goal in 2014 is to get BWM's creative reputation "back to where it needs to be".
Creative director Andrew Ostrom joins from PushPlayUnderwear.com, an e-commerce underwear brand he co-created. Ostrom has worked at Ogilvy, Naked Communications, M&C Saatchi and BMF, where he worked on the original Toohey's 'Tongue' ad.
Nick Levey also joins as creative director, having most recently worked as creative director at UDKU on a collaborative app to assist the vision-impaired with Y&R Singapore and VML Kansas. He has also worked for DDB, The Monkeys and BMF.
Zac Pritchard joins as copywriter, having previously worked at Australian Radio Network, the Boiler Room and Gorilla Communications, while Sam Grand and Fee Millist join as a junior art director and junior creative copywriter duo.
The new team joins a number of hires earlier in the year including ex-Jack Morton creative director Tom Manion, creative directors Kevin MacNamara and Sean Lavery, and BWM/Sputnik digital creatives Adam Guastella and Tom Hartney. Rocky Ranallo, BWM's veteran creative director who retired in July, remains as a consultant on key clients.
Belgiovane told AdNews the addition of extra digital talent with the integration of digital agency Sputnik which BWM acquired at the beginning of the year, as well as brand experience with the likes of Tom Manion, was about broadening BWM's offering.
He said there was "no question" the integrated model was where the industry was headed. Belgiovane cited BWM's 'Dog Buys House' TV/webisodes campaign for credit reference agency Veda as an example of where the industry is going. "It's absolutely not about channel anymore," he said.
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