Credit reference agency Vida has launched its first ever B2C campaign, focused on a dog called Mark who wants to buy a house.
The campaign, created by BWM, aims to familiarise consumers with the concept of credit scores and boost knowledge of the brand. It is the first consumer-facing the company has done in Australia.
It is running across TV and digital with 15-second spots and webisodes. Veda operates in Australia and New Zealand. View the webisodes here.