Outdoor advertising is booming, so why doesn't it have its own Australian awards? It does now: AdNews is launching The Locus Awards.
Luke Chess, multiple Cannes Lion winner and one of last year's judges, will lead the jury for the awards. He along with art director Jon Foye, is also the brains behind the branding. Two of his Gold Lions were for outdoor work, so he knows what excellence looks like. Here's what he has to say:
“‘Outdoor’ is probably the liveliest and most creative advertising category available to us. So it’s incredible that it hasn’t had its own creative awards show in Australia in recent years. That is, until now.
“Encompassing billboards, posters, flysheets, installations, stunts, ambient, digital—along with stuff that hasn’t even been invented yet—one piece can have very little in common with the next. Except that they each occupy a place, a spot, a location.
“Hence, the Locus Awards. A recognition of the art of communication at a location, a point, a central space. And a celebration of what’s possible within this deceptively simple medium.
“It’s a thrill to be the inaugural Chairman of Judges, and I look forward as always to being dazzled and probably a little bit jealous by what’s been made possible.”
The Locus Awards will have 23 main categories. The top prize is a Gold Locus for best of show. All agencies will be eligible to pick up AdNews Agency Ranking points.
“AdNews rankings only include major local and international shows, and the fact that outdoor will be represented is a major boost for the sector,” said Jeremy Light, publisher at AdNews. “The Locus Awards will now be a player on the local award scene.”
“The sole purpose of the award is to reward, demonstrate and foster creativity in out of home advertising,” Light continued. “The sector is dynamic, and resilient in the face of tougher market conditions, delivering ongoing growth and technological innovation. That demands recognition and reward.”
Entries will open 26 July and winners announced 18 Oct.
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