Patrick Moran.
AdNews presents, with the industry’s social enterprise MOOD tea, a mood uplifting series, celebrating those who have been behind bringing MOOD to life. MOOD is a purpose-driven tea brand created by the Australian media, marketing and creative industry to help fight youth suicide.
There are some seriously talented humans who the team at MOOD couldn’t do without.
Patrick Moran, Photographer, Cinematographer, Patrick Moran Photography
- What is your favourite moment you’ve shared over a cuppa?
Drinking homemade chai from handmade terracotta cups in a village in North-Eastern India with the most charming and hospitable family. Sharing tea with strangers is one of life's great pleasures. - Why is supporting mental health so important to you?
I haven't met a single person who hasn't had some struggle with their mental health at some point in their life, yet the stigma around it is still keeping people from seeking or accessing the help they need. Mental health is as important, if not more important than physical health. - What’s your top tip for lifting your mood?
Finding joy in the quiet moments, watching how the light is falling around you, listening to the sounds in your immediate area, taking time to enjoy the company of those around you and not living in the past or future. - What is your connection to MOOD, how have you contributed?
I came onboard to photograph and film last year's campaign launching all of the new product packaging. - How can we as an industry do more to support MOOD? If everyone could utilise their skills and passions to put towards good causes like MOOD there would be a lot more happy people in the world.
- Why is it important as a business to stock products like MOOD that give back?
It is the morally, socially and ethically right thing to contribute to a society you are a part of, not apart from. We should be incorporating social good into our definition of value and profit. The best way to achieve our financial goals whilst also helping others is via collaboration. Based on my positive experiences working with the MOOD team, that spirit of sharing is infused into every single cup of tea. - What is your favourite MOOD brew?
Happy Days