Leading luxury car dealership Autosports Group has appointed Zenith Australia to manage its media strategy, planning and buying account, following a competitive pitch.
Autosports, established in 2006, has grown to become one of Australia’s largest prestige car dealership networks with more than 55 retail businesses across Sydney, Melbourne, Brisbane, the Gold Coast and Auckland.
Its portfolio includes automotive brands Aston Martin, Audi, Bentley, BMW, Ducati, Jaguar, Kia, Lamborghini, Land Rover, Maserati, McLaren, Mercedes-Benz, Mini, Rolls-Royce, Subaru, Volkswagen and Volvo.
“We are very excited to be working with the team at Zenith to drive our business forward," said Autosports Group CMO Melinda Spencer.
"After an extensive review of a number of media partners, we felt that Jonny and the team at Zenith are the ones that will be able to really move the dial in terms of performance and will meet the needs of our growing business.”
Zenith Sydney MD Jonny Cordony said the agency is continuing momentum from 2023, with our focus on investment, imagination and insight proving a real differentiator in the market.
"We are humbled and excited to be partnering with Autosports Group to reinvigorate ROI and supercharge their growth in 2024 and beyond," said Cordony.
The Autosports Group account will be managed out of the Zenith Sydney office from April.
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