Zenith scoops Luxottica in global pitch

By Mariam Cheik-Hussein | 5 December 2018

Eyewear brand Luxottica has handed its global media account to Zenith, following a competitive pitch.

AdNews understands Zenith Australia will be involved in managing the account.

The business, which includes brands such as Ray-Ban and Oakley, has a global media spend of US$100 million and was previously with OMD, which did not repitch.

Omnicom Media Group won the account in 2012, taking it from Carat.

Milan-based Luxottica, which also creates products for brands such as Chanel, Prada and Dolce & Gabbana, recently completed its merger with French rival Essilor.

Yesterday Zenith was appointed the global media account for dairy brand Lactalis.

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