Yahoo has acquired Artifact, an AI-driven news aggregation and discovery platform created by Instagram co-founders Kevin Systrom and Mike Krieger.
Artifact will no longer operate as a standalone app, but the proprietary AI-powered personalisation technology and other features will be integrated across Yahoo, including the Yahoo News app.
Artifact CEO Kevin Systrom and CTO Mike Krieger will work with Yahoo in an advisory capacity during this transition.
Systrom said that Yahoo brings the scale to help the product achieve what the founders of Artifact envisioned while upholding the belief that connecting people to the trusted sources of news and information is as critical as ever.
“AI has allowed us to give users a better experience discovering great content they care about. Yahoo recognises that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News," he said.
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