WPP’s global chief creative officer John O’Keeffe has exited after the holding company shifted greater creative responsibility to individual agencies.
His departure after 12 years with WPP was confirmed to staff in a memo, according to media reports.
WPP CEO Mark Read said O’Keeffe was leaving after control over creative standards were spread out across agencies, suggesting the role will not be replaced.
"As you know, under our new strategy we’ve strengthened our agency brands and increased investment in their creative talent," CEO Mark Read said in the memo.
"As part of that, we’ve placed greater responsibility for creative standards with the agencies themselves, which is the reason that John will be leaving us. He does so with our very best wishes."
WPP has recently announced significant measures to deal with the coronavirus pandemic’s impact on business at both a local and global level.
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