Wotif books into M&C Saatchi

By AdNews | 21 July 2014
Michael Betteridge, Wotif general manager marketing

M&C Saatchi has won the Wotif account after a competitive pitch, with the agency expected to debut work for the brand within weeks.

The announcement comes just two weeks after Wotif agreed to a takeover offer worth $703 million from the world's largest online travel booking site Expedia in a deal that added a 30% premium to Wotif's share price.

The move bought secruity for the brand in the tumultuous online travel and hotel booking market.

CEO and MD of Wotif, Scott Blume, said at the time of accepting the Expedia offer: "We believe this will help solidify our position as the premier travel brand in Australia and New Zealand, grow our business across the Asia-Pacific region and increase our exposure and brand awareness to inbound international travellers”.

Wotif will continue to operate as a separate brand and will benefit from improving its offshore supply of properties as well as accessing Expedia's back-end technology.

"For some months now our teams have been jointly collaborating to explore how M&C Saatchi’s big, bold and brave ideas could further strengthen our iconic Wotif.com brand,” Wotif Group’s general manager of marketing Michael Betteridge said.

M&C Saatchi CEO Jaimes Leggett said: “Wotif Group is a dynamic and innovative business. We are thrilled to have this opportunity to partner with them”.

The Wotif win comes in the midst of a new business spree from M&C Saatchi that includes appointment to IAG insurances brands NRMA, SGIO and SGIC and Cricket Australia.

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