World famous meerkat Alexsandr Orlov is proving there is life in mascots yet.
The Compare the Market mascot, who has his own Facebook page, has attracted more than 100,000 likes in the 18 months since it launched Down Under.
To mark the milestone, Compare the Market's creative agency VCCP, which also manages Aleksandr’s Facebook page, has helped Aleksandr put together a 'best moments' video.
Aleksandr commented: “I hear that everyone on the interwebs has been making this lookback video. I am very hip meerkat on top of many trends like Vengabus, so thought I should make one also.”
Peter Grenfell, managing director of VCCP, said: “At a time when securing a Facebook Like is becoming more difficult and expensive for brands, we believe Compare The Market and VCCP's work for Aleksandr Orlov stands out as a benchmark for content and fan engagement.”
Watch the lookback video here.
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