This year the renewed AdNews Agency of the Year Awards will bring a focus to the buzzing and innovative world of digital transformation.
We recognise adland has had to adapt to new environments so we introduced the Digital Transformation Award to reflect this.
From re-engineering back end tech stacks to improve marketing or CX efforts, to deeper digital and data modification – we want to know about it.
This award recognises the work by agencies, marketers, consultancies and global tech firms, who are re-building the back-end of brands fundamentally by changing how they operate and deliver value to customers.
The award will highlight the one organisation, with the assistance of its agency or tech partner, that successfully embarked on a digital transformation journey that affected every touchpoint of its business that interacts with customers.
Weighting is as follows: • 35% – Objectives • 35% – Strategy and execution • 30% – Results/Outcome
Submit copy no more than 800 words addressing the above criteria. Be explicit about the prior state of the business before embarking upon the digital transformation journey. Include all indications of results, even if in early stages.
AdNews Agency of the Year – a three-pronged event comprising a leader's long lunch, an exhibition of the finalists work and a party at an affordable price point – will take place at Centennial Hall, Town Hall on 5 April.
Deadline for entry is 1 February and you can submit your entries here.
The new digital category isn't the only change we've made, see here for the full list of trimmed, new and revised categories.
Samsung Australia CMO Josh Grace will oversee the overhauled awards process and format as chair this year.
Grace has experience both client and agency side, which makes him perfect for the role.
This year is the first time in AdNews' history that all judges are client side.
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