WATCH: A Marketer’s Guide to Programmatic

By AdNews | 21 July 2020

A Marketer’s Guide to Programmatic, presented by PubMatic, is available to watch on-demand now.

Join AdNews and speakers Natasha de Mallet Hawes, PubMatic director of ad solutions APAC, Patrick Darcy, Dentsu Aegis Network ANZ chief data and technology officer, and Cara Walsh, Cobble Hill Consulting director and consultant, in a special 45-minute webinar to brush up on your programmatic knowledge.

“Programmatic has breathed new life into online advertising, bringing with it the ability to combine multiple layers of data and optimize on these in real-time,” de Mallet Hawes says in the webinar.

“It all really boils down to automation and efficiency.”

Programmatic advertising is the automated buying and selling of online advertising.

In this webinar, learn about the programmatic supply chain, what questions you should ask your agencies and vendors, the benefits of using it as a buying method and how the loss of third-party cookies will impact you.

To access the full webinar make sure you're registered and WATCH HERE.

Adtech acronyms got you confused? We have compiled a few for you here.

To learn more about all the terms and what they mean, webinar attendees have access to PubMatic’s Ad Tech Glossary and the Display LUMAscape via the blue icon at the top of the screen in the video player.

A Marketer’s Guide to Programmatic was presented by PubMatic and powered by Redback Connect.

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