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Whatever you imagined about your career in web design and development when you began preparing for it, let’s hope you’re not too attached to it.
Like everything else in marketing, advertising, media and creative technology in the last few years, the parameters of web design and development have shifted.
That Heidi Klum can create a business site by herself overnight is a small part of a bigger transformation. Websites are no longer showcases. They don’t show off what businesses can do. They do business. Companies like EB Pearls are not web design and design businesses. EB Pearls is a “full service digital agency with a team of experts focused on creative and results-driven digital solutions".
UX rules.
If you thought that being a geek meant that you were a breed apart from the everyday world of everyday people, you’re now what drives it. So you’d better know how, why and where it works well.
Do you like seeing your ideas in big screen formats? Get over it. If it doesn’t work in the device that everyone carries around in their hands, it doesn’t work.
The biggest chunk of EB Pearls’ 2,800 projects is rapidly becoming mobile apps. The agency has its eye out for designers and developers with apps on their brain and ideas that fit within a 140-150 x 70-75 mm “canvas”.
And according to EB Pearls business development manager Akash deep Shakya, you’d better able to get inside people’s heads. Even more than working with what’s now and next in terms of technology: “you’ll get involved with people with ideas, mostly innovative, sometimes too crazy to be true. One thing is guaranteed - we are changing the way people think and business works.
"Working as a mobile app strategist, you need to keep your eyes and ears open and your mind out of the box. That one button in the right spot could save hundred of hours and make tens of thousands of dollars. The skill that you should, no, amend that, must have in the digital world is a genuine understanding of the users of the app or website you are working on. And knowing how to give them what they want.
"Intuition is key. You can’t learn intuition. You get it by learning about people - their nature, their habits, their likes and the things they tend to avoid. Everyone is different, but when it comes to apps, the one thing that is uniform is that they don't want to spend time thinking. Your app needs to do the thinking for them. And we look for the kinds of people who can achieve that.”
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