Want to get paid to watch advertising? Now you can

Rachael Micallef
By Rachael Micallef | 22 October 2014

Watching ads as part of your paycheck is nothing new for Adland. But the launch of a new online rewards platform will give everyday Australians the same opportunity to get paid to engage with advertising material.

JAG opened its doors in Australia last month, with the hook of paying members $1 for watching a 30 second ad, providing feedback and sharing it to their social network. It's a platform which has proven successful overseas, with JAG's Hong Kong business boasting more than 200,000 members and Taiwan nearly 150,000. After just more than a month in Australia, it has already reached 6000 members.

However, JAG general manager Garlos Lee told AdNews that the biggest hurdle so far in setting up the business in Australia has been differences in the market, namely the more “traditional' nature of local advertisers compared to the Asian market.

Overseas JAG works with brands including McDonald's and Samsung. Locally, Lee said while no Australian brands are using the platform right now, several deals are in the works.

“Relative to Asian markets, we find that brands here are a little bit more on the traditional side in terms of relying on display advertisements, but we find brands are moving faster with the emergence of social media,” Lee said.

“Some are luke warm to be frank. We did manage to talk to some that are interested in new innovations and new ways of advertsing so I guess its 50-50 right now. Hopefully with more cases in our pocket it will be more convincing.”

The platform is founded on the premise that Australians are inundated with marketing messages and will actively avoid them where possible. However, when a monetary incentive is provided, Lee said people will actually “fight over” the opportunity to see TVCs.

For the advertisers, Lee said the benefit is that they can target their ideal audience base. The platform leverages basic data provided by JAG members through their Facebook accounts and will only offer the ability to watch certain videos to members who meet a brand's demographic.

Lee said for advertisers who know how to take advantage of the platform, it could be a way of getting direct advertising feedback from the target audience base.

 

 

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