In the third of our five-part video series on the Future of Customer Experience, Accenture Interactive marketing services lead for Australia and New Zealand Irwin Lim sits down with AdNews editor Rosie Baker to discuss how technology has revolutionised marketing and the new breed of "Experience Architects" required to optimise all the tools now on offer to brands.
Lim talks about experience marketing being the nexus of "data, analytics and great creative supported by technology and scale to deliver real-time and dynamic, personalised interactions".
This video is part of an integrated 'Future of CX' series in partnership with Accenture Interactive. It also includes managing director Accenture Interactive ANZ Michael Buckley exploring connected creativity and Fjord APAC GM Bronwyn van der Merwe explaining the 'Living Business' thesis.
And listen to a special edition of the AdNews Podcast, where Buckley and van der Merwe have a wide-ranging chat with Rosie Baker about how to deliver highly personalised micro moments that are cool not creepy, experience marketing, service design and the rising tide of liquid expectations. Find out more about Accenture Interactive here.
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