Unlockd's growth continues; looks to raise $30m in capital

Sarah Homewood
By Sarah Homewood | 11 October 2016

Australian technology startup, Unlockd, is looking to secure second round funding of $USD30 million ($39 AUD million), with the business now eyeing up further expansion.

The Australian Financial Review is reporting that the business, along with receiving a boost in funds, has also inked a deal with Jamaica's largest telecommunications provider Digicel.

This partnership could lead to further expansion opportunities for the business, with co-founder and chief executive telling the AFR that the deal with is in inline with the company's strategy of entering in to emerging markets.

The AFR outlined that Digicel is a similar size to Telstra and operates in multiple markets, with Unlockd expecting the deal to end up generating tens of millions of dollars in revenue.

Unlocked was founded in 2014, with the business making its money by getting consumers view ads on their lock screens in order to get a reduced mobile data bills.

The business launched it last round of funding in 2015, raising close to $15m. At the time, local backers of the business included Peter Gammell, former MD and CEO Seven Group Holdings; Matt Rockman of Seek.com;Andrew Walsh of Hitwise; Catch of the Day Group's Gabby and Hezi Leibovich; Sam Mostyn, a board member with the Virgin Australia & AFL Commission; Margaret Jackson, chair of Spotless.

Speaking to AdNews previously Berriman said that this is an aggressive play for first acess to eyeballs, as well as ensuring 100% viewability.

"And judging by the interest we have had, we are hoping to be in six to eight markets by the end of 2016," he added.

Companies who have signed on to provide content and/or adverts through Unlockd are Vice, Channel Ten, Sportsbet, Swinburne University and Weekly Review.

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