Ultra Tune recruits Charlie Sheen for upcoming ad campaign

By AdNews | 12 November 2018
Charlie Sheen. Image source: Wikimedia Commons.

Auto brand Ultra Tune has recruited Charlie Sheen as the face of its upcoming advertising campaign.

Ultra Tune executive chairman Sean Buckley revealed on Facebook Sheen would front the latest iteration in the controversial Unexpected Situation series alongside his "rubbergirls".

The ad will likely rile up viewers once again, with its previous ads featuring Jean-Claude Van Damme and Mike Tyson sparking hundreds of complaints to the advertising watchdog.

The car servicing brand has topped the Advertising Standard board's list of most complained about ads for several years and is frequently criticised for degrading women.

With Sheen's history of domestic abuse and drug use, complaints will likely call for the ad to be banned once again.

Earlier this year when Ultra Tune released its campaign starring boxer Tyson, which faced being banned on the basis of sexism but was ultimately cleared by the ad watchdog.

While Ultra Tune has faced having multiple ads banned, only one spot featuring Van Damme was upheld and ultimately pulled from TV.

Sheen has starred in a number of ad campaigns over the years including most recently Hostelworld's 2018 push, also featuring Mariah Carey.

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