Destination guide Traveller has entered into a new digital era, with a revamped offering for subscribers and brands as the site is fully integrated into Nine’s metro titles.
From today, traveller.com.au is fully integrated into The Sydney Morning Herald, The Age, Brisbane Times and WAtoday websites.
New editorial offerings include: holiday and destination guides, an affordable travel series; enhanced site navigation and search capability, with readers able to save stories in preparation for their next trip and share travel tips.
Julia Naughton, head of life of The Sydney Morning Herald, The Age, Brisbane Times and WAtoday, said this integration represents its commitment to giving Traveller readers a revitalised experience.
"Traveller is Australia’s most-trusted publisher of expert advice, reviews and the go-to destination for anyone in search of inspiration and insider knowledge for their next holiday," said Naughton.
Traveller wil feature editors Trudi Jenkins, Anthony Dennis and Craig Platt as well as regular columnists Ben Groundwater, Michael Gebicki and Lee Tulloch.
Destination Guides are a resource full of must-do highlights, and where to stay and eat when planning a trip to places both in Australia and overseas, including London, Fiji, New York and Bali.
Holiday Guides will focus on a theme or type of holiday such as beaches and islands, solo travel, sustainable holidays and cruising, featuring tips and recommendations for every type of traveller.
The guides also provides an opportunity for brands to connect with an engaged audience through immersive branded content, contextual alignment in the guides and sponsorship opportunities.
While Australians are some of the world’s keenest travellers, it’s not as easy as it used to be to set off on holiday, with cost and capacity still a factor. Traveller’s new affordable travel series will feature stories including how to do Europe on a budget, best-value family destinations and the best beach stays in South-East Asia for less than $100 a night.
Jo Clasby, director of sales at Total Publishing, said Traveller is the perfect environment for brands to align with, ensuring they target audiences at scale who are passionate about travel whether it be domestic or international.
“This new-look site will enable brands to interact with a high-value travel audience like never before, from solus EDMs, branded content and high-impact contextual alignment to social extensions and sponsorships of newsletters and podcasts," said Clasby.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.