Top 10 things you need know about new Nielsen changes

29 June 2018

Nielsen and the Interactive Advertising Bureau (IAB) are back in market with a strengthened measurement offering aimed at giving publishers what they want – more depth and precision.

Launching today, the “major digital upgrade” to Nielsen Digital Content Ratings now includes numbers on ‘off-platform’ as well as expanded measurement coverage of mobile audiences.

Read the full story here, or check out the top 10 things you need to know here:

1. Nielsen will commence reporting weekly and monthly Digital Content Ratings from May data and this will be the new monthly ranking metric reporting released in June 2018.

2. The IAB has endorsed Digital Content Ratings Monthly tagged rankings as the third-party independent measurement for digital audiences.

3. Digital Content Ratings is the ranking metric used due to its comprehensive coverage of both on and-off-platform audiences, secure pages, mobile audiences under 18, video consumed on all devices including mobile.

4. For those brands that have seen audience increases in Digital Content Ratings Monthly, the majority of the increase is attributable to improved smartphone measurement.

5. From May 2018 data, Digital Content Ratings Monthly will combine both tagged data and panel data for non-tagged sites.

6. Panel data reported in Digital Content Ratings will include on-platform audiences only and video on desktop.

7. The panel data currently known as Digital Ratings Monthly will be renamed to Nielsen Digital Panel and will no longer be published in the press as the monthly ranking metric.

8. The Nielsen Digital Panel will remain as a vital source of respondent level data for reporting of duplication across entities, state based, fusion capability, custom roll ups, and category-level audiences. Within 12 months, the full integration of Nielsen Digital Panel reporting functionality into Digital Content Ratings will be complete.

9. Emma Cross-Platform and Nielsen Consumer & Media View will continue to have Nielsen Digital Panel data fused until Nielsen can develop Digital Content Ratings respondent level data.

10. Where a client has either emma Cross Platform or emma Consumer & Media View, these products can be used for duplication, category reporting, custom roll ups and state based data.

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus