Todd Sampson and the dark side of beauty

Chris Pash
By Chris Pash | 2 September 2021
 

Adman Todd Sampson, a former CEO of Leo Burnett, is investigating how beauty can be used as a weapon.

The documentary, Mirror Mirrorstarts Wednesday, September 8, and continues the following night, from 7.30pm on 10 and 10 Play on demand.

Sampson explores the societal crisis of body image dissatisfaction and the manipulative trillion-dollar industries that profit from it.   

The father of two teenage girls looks at how our obsession with beauty is exploited by the fitness, diet, and pornography industries and how our image-obsessed culture can easily lead to disorder.

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