Thinkerbell launches social cause consultancy with Ebony Gaylor

Paige Murphy
By Paige Murphy | 8 July 2020

Thinkerbell has launched a social cause consultancy, D.O.A, with social designer and entrepreneur Ebony Gaylor.

The name stands for Decade of Action and builds on the many global movements calling for the 2020s to be the decade of action.

The acronym D.O.A. also means Dead On Arrival – a reminder that if people don’t change the way they do business and brands soon, there’ll be no business model on a dead planet.

The consultancy's proposition asks two simple questions “What will you do?’, and "When will you do it?”.

These questions guide businesses through a series of models and processes, to understand their unique contribution to the most pressing global challenges and move towards a more pro-social space.

Gaylor, who is managing partner of the consultancy, has a background in "disrupting" power and systems through government, corporate and NGOs to help people, brands and businesses amplify their efforts for change.

"We know that the next ten years are critical in addressing urgent global challenges and these issues can’t be solved within one sector," Gaylor says.

"Business has a critical role to play and needs to take more targeted and authentic action to have an impact now. D.O.A gives me the opportunity to bring that experience together through a unique agency offering, where science and strategy meet practical action.

"It feels like it’s something business has dabbled with on the side. But we know that our staff, customers and stakeholders are demanding more. Which is why D.O.A. is looking to work with ambitious business leaders, marketers, and the c-suite to help business create positive change in what they do. Join us.”

Gaylor previously worked with the team at Thinkerbell while she was at the Red Cross.

Thinkerbell co-founder and consumer psychologist Adam Ferrier says Gaylor is a "brilliant social change and systems design thinker".

"She’s hell bent on making a positive difference to the world, and gets the social change space better than anyone," Ferrier says.

"Her understanding of the systems and processes actually required to make social change happen are formidable. As businesses step into a more pro-social, purpose led space they are going to need experts and specialists in the space who can work with them side by side to make these changes happen. D.O.A. is there to assist businesses embracing this space.”

D.O.A. will be based in Richmond and is working with some of Thinkerbell’s existing clients.

Thinkerbell CEO Margie Reid says the consultancy will add to the business' other offerings.

"Along with s p a c e, our festival-conference type thing, and Hocus Focus our market research agency, we are pleased to offer clients another interesting proposition," Reid says.

"In D.O.A. we’re taking a full frontal approach to social cause-led business transformation, here and around the world.”

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