The Works has hired former McCann Worldwide executive director Anna Lohe as brand partner, as well as hiring Lindsey Carmichael and Andrew Ashton as brand producers.
Previously, Lohe headed up MRM in Australia, McCann Worldwide's direct and digital division, and worked on clients including Microsoft, AAPT, ALP, Intel, Jack Daniels, Kimberly Clark, Nestle, Bradford Insulation and Lego.
She has also worked in London at Billington Carnmell and George Patterson Bates.
The Works partner Douglas Nichol said: "Anna has an excellent creative mind when it comes to ideas, as well as experience in very senior roles in both integrated and traditional above-the-line advertising."
Carmichael, who will be the lead brand producer on the Jim Beam and Navman accounts, has worked previously at The Marketing Zoo, Sales Success and Creata Promotions.
Ashton, who will be a brand producer on the Jim Beam account, has worked previously at The Marketing Store, Promotion in Motion and Markson Sparks.
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