The White Agency wins Kotex digital account

Rachael Micallef
By Rachael Micallef | 12 January 2015

The White Agency has won the digital account for Kimberly-Clark Australia’s U by Kotex feminine care, following a competitive pitch.

Under the arrangement, The White Agency will be responsible for the digital strategy, creative execution and social management for U by Kotex's feminine care product sold through grocery retailers and pharmacies.

Kimberly-Clark Australia senior brand manager, Gabbi Davidson said The White Agency will be focused on bringing the brand “to the next level” in terms of digital leadership.

“U by Kotex is focused on driving stronger connections with consumers and we see digital as a key channel in helping us achieve this,” Davidson said.

The ptich for the account involved four agencies including The White Agency.

The White Agency MD Andrew Davenport said: “ This is a fantastic client win for White and we're looking forward to the challenge of working with a dynamic brand.”

“The team is really excited about this campaign and achieving great things together.”

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