The Trade Desk revenue rises 23%

Chris Pash
By Chris Pash | 10 August 2023
 
Credit: Grace Ho via Unsplash

The Trade Desk, a global platform for ad buyers, beat market expectations to post a 23% rise to $US464.25 million in revenue for the June quarter, outperforming the digital market.

Jeff Green, the CEO and co founder of the real-time programmatic advertising company, described the results as another quarter of outstanding execution and share gains.

The demand-side advertising platform expects revenue to rise again in the September quarter to least $485 million.

“With advances in areas such as CTV, retail and identity, we are helping the world’s largest brands buy media on the open internet with more precision and transparency than ever,” he says.

“With the launch of Kokai (ad buying assisted by AI), we are surfacing that value more intuitively and putting data next to every decision.

“We are helping our clients put their first-party data to work, we’re making it easier for partners to integrate with us, and we’re helping clients get the full value of AI as a co-pilot across many aspects of the campaign process.

“As a result of these innovations, I’m confident we will continue to gain share, especially in key growth markets such as CTV.”

The June quarter numbers:

the trade desk june quarter 2023

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