The Peers Project, an Australian podcast agency, will launch into the US market later this month with its HQ in New York.
It closed its first investment round with Los Angeles-based venture firm, S&P Ventures, with a specific focus on servicing Series A and B startups across the East and West coasts of the USA.
Michelle Akhidenor, CEO of The Peers Project, says S&P Ventures’ co-founder Sam Mahmood has deep expertise in engineering success for cash-flowing service businesses and provides business mentorship and U.S. market experience that is unmatched.
“With only 2% of venture capital going to female founders and a staggering less than 1% to Black founders, venture firms like S&P Ventures who champion and support minorities must be celebrated and acknowledged for their contribution to us minority founders who are just as capable and if not more deserving of financial support," he says.
Mahmood says the podcasting audience is projected to hit 500 million listeners by the end of 2024 and exceed $43 billion in revenue by 2032, signifying the substantial opportunity for businesses to capitalise on this growing trend.
“Under Michelle’s leadership, The Peers Project is strategically placed to support brands across the U.S. to produce podcasts that allow them to build trust, loyalty and credibility with customers, and scale their brand to greater heights," he said.
Founded in 2018 by Akhidenor, The Peers Project is a BIPOC-led, women-owned branded podcast agency. In Australia, it recently partnered with the likes of Indeed, Bendigo Bank and the Queensland government.
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