Credit: Tamas Tuzes-Katai via Unsplash
The financial sector is currently leading the pack in advertising volumes in Australia, according to analysis by Melbourne-based Bigdatr.
The competitor intelligence business tracks ads across platforms including TV, digital, OOH, social media, and then assigns a value to create a total spend.
The brands driving advertising in Australia for February 2024:
- Commonwealth Bank ($9.8 million)
- Medibank ($9.6 million)
- McDonald's ($8.8 million)
- NSW Government ($8.2 million)
- Telstra ($7.65 million)
- American Express ($7.6 million)
- Bupa ($7.4 million)
- Toyota ($6.9 million)
- Optus ($6.7 million)
- Westpac ($6.5 million)
And by sector:
- Banking and Finance
- Food, Produce and Dairy
- Automotive
- Entertainment
- Government, Political Parties, Industry Associations and Unions
- Technology
- Restaurants
- Communication
- Department Store
- Health Insurance
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