The latest issue: Don't shoot the messenger

20 February 2015

Don't shoot the messenger. The new face of social media is all about messenger and chat apps. Snapchat is running away with it. Facebook is so big it has become a broadcast channel so people are seeking out more intimate conversations elsewhere. Small talk is big business: how can brands get in?

Lego overtook Ferrari speeding ahead to become toe world's most powerful brand, according to Brand Finance this week – in The Marketer profile, we talk to Lego Australia marketing boss Troy Taylor.

Meshing marketing and technology is so obvious to everyone now – but five years ago, Sapient was ahead of the curve. A week after Publicis' acquisition of Sapient finalised – we talk to Marcos Kurowski, MD of SapientNitro Australia, about its hardcore tech roots – and how it can stay ahead.

“Believe in your f*cking self” is one of Neil Ackland, CEO of Sound Alliance's guiding principles. But he also believes in Facebook. In The Sell, Paul McIntyre asks why he's so pro-Facebook when the social network is so dominant a force on publishers.

There's a taste of luxury in our Special Report of the Luxury Market, where Nicola Riches looks at just who a luxury consumer is these days – it's not who you think. What's the dynamic around the increasing numbers of Asian tourists and are luxury brands getting digital yet?

Where the hell does inspiration come from? We talk to Saatchi & Saatchi worldwide creative director Pablo del Campo, Droga5's Steve Coll, Cummins&Partners' Jim Ingram, Finch's Emad Tahtou, Hungry Boys' Vlad Sitnikov, Chief Production's Ban Akers, Leo Burnett Chicago's Nancy Hannon and Curious Film's Peter Grasse about where they get inspiration from.

Cummins&Partners is the first agency to take on the AdNews cover this year with 'Birds of a feather'. There's even a sneaky video you can access if you use the Viewa app on the cover. Want to throw your hat in the ring for a cover design? Get in touch.

Mark Harricks, new ECD at VCCP and Andy Jones, who just joined McCann Melbourne as associate creative director, weigh in with their views on the latest ads in Creative Choice.

M&C Saatchi's Victoria Curro and Switch Digital's CEO Lee Stephens give us some opinions and Havas Worldwide's Mike Wilson thinks he's a smartarse.

Also, we give you a few tips on what to do – and what not do – at the AdNews Agency of the Year Awards – they're on 5 March – book a table here. If you need a refresher of the shortlist, it's here.

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