Independent agency The Bravery has been appointed by Dulverton Waste Management as the lead communications, community engagement and PR partner, after a competitive tender.
The agency will deliver a full brand development along with a communications strategy and tactical rollout for the launch of the North West Tasmania region’s Food Organics and Garden Organics (FOGO) collection and treatment service in 2024.
The campaign will engage local council partners, service partners and the community, promoting the FOGO collection service and improving resident understanding of proper bin usage to reduce contamination.
Claire Maloney, founder and director of The Bravery, said landfills are starting to fill up, but waste keeps on coming.
"FOGO is a simple but powerful remedy for this issue because it diverts waste from rotting in landfills, turning it into a resource," Maloney said.
“We love work that intersects technology, economic benefits and environmental improvement, which is why we are the perfect partner for Dulverton Waste Management to engage communities to do one small thing differently, which can have a big impact on waste.”
Veronica Schilling, chief executive officer at Dulverton Waste Management, said after a lot of interest to support the FOGO rollout, the Bravery was selected as it was evident in the pitch for the project that the brands needs were understood.
“The project will bring our community together as six new Councils join the process of converting valuable nutrients from becoming an environmental harm in our landfill to soil enrichment in our agricultural sector," Schilling said/
“We have been impressed with the creativity, pragmatism and depth of understanding Claire and her team have brought to our work and look forward to seeing the community collaborate with us to increase our resource recovery”.
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