The Big Question: The impact of political instability on the industry

Rosie Baker
By Rosie Baker | 8 September 2016

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There is political uncertainty and instability everywhere you look, and its impact will be felt over the short, medium and long term. The recent Communications Council and Deloitte report ‘Advertising Pays: The Economic Employment and Business Value of Advertising’ found that the combined advertising industry pumps $40 billion into the Australian economy and it’s not immune to the impact of uncertainty.

The recent election in Australia, the impact of Brexit in the UK and the US presidential election are causing ripples throughout the business world.

We asked three senior business leaders 'What’s the impact on the industry of political and cultural uncertainty both locally and globally?'

OMD CEO Peter Horgan, MCN CEO Anthony Fitzgerald and Hourigan International CEO Anthony Hourigan weigh in.

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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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