SYDNEY: Telstra is set to launch a major marketing push for its T-Box set-top box, as the telecommunications giant sets its sights on the TV market, AdNews can reveal.
The marketing campaign, one of the biggest for Telstra this year, will be fronted by celebrity Andrew Daddo and will serve as an educational campaign for the internet-connected box, which gives consumers access to free-to-air TV, as well as BigPond TV, BigPond Movies and YouTube.
Telstra will promote the T-Box as a bundled package, which also includes broadband and unlimited local calls.
To find out more read today's AdNews.
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