CMOs and top digital marketers from Telstra, HCF and UBank are part of the line up of speakers for the AdNews Media + Marketing Summit - Sydney.
Jenny Williams, CMO of HCF, the inaugural AdNews Brand of the Year, has 20+ years experience in marketing and digital and has overseen the insurer's digital transformation, as well as a brand overhaul, a new tech stack and restructured marketing operation.
Brent Smart, Chief Marketing Officer of IAG has just returned from overseas where he led Saatchi & Saatchi New York. With 20 years experinicne in agency world, he's now focusing on driving customer experience strategy, digital delivery and marketing innovation for IAG
Harry Lowes, General Manager of Media and Digital at Telstra, is a digital ninja with extensive experience in digital, marketing data and programmatic
More speakers will be announced soon.
The newly launched Media + Marketing Summit places more focus on client side marketers recognises the broader media and marketing landscape and the big picture issues affecting both clients and their agency partners.
As the two disciplines of media and marketing come ever closer together, it was an obvious play to bring the two colliding worlds into one conference schedule. Sydney’s event will take place on 12 May at Randwick Racecourse.
AdNews editor Rosie Baker says: “With much more focus on client side marketers and big picture issues facing media and marketing industry we're delighted to have such high calibre CMOs joining the line up. There's more to be announced which will make the all-new Media + Marketing Summit an unmissable event in both Sydney and Melbourne.”
More details on keynote speakers and an impressive fireside chat will be announced in the next few weeks – you won't want to miss them.
Confirmed sessions include:
- Recalibration: big Ideas and Creative Flair: Advertising media's constant metamorphosis presents an enjoyable challenge for most marketers, and getting to grips with it continues to fascinate us. However, some argue that a return to the basics of mass marketing – big channels, big ideas, gut instinct and creative flair – is needed to really harness the true power of a brand. Is this true, or are we pandering to a nostalgic idea?
- Will a Robot Steal Your Job? How do we future proof the media and marketing discipline and recruit for roles and challenges that don't even exist yet? Is automation a real threat to jobs? How do we tackle a talent shortage and better recruit a more diverse and dynamic talent pool?
- Innovation: Gimmick or genuine growth driver: Innovation is touted as a key driver of growth, but when is it a genuine opportunity and when is it a distracting gimmick? How do marketers and agencies make sure that innovation translates into growth and opportunity, rather than becoming a diversion from core business and real profit drivers?
- Data & Analytics in a Post-Truth World: Are the numbers adding up? In a world of alternative facts, fake news and metrics mistakes, whose numbers can be relied on? Do marketers really have a genuine picture of who an Aussie consumer is? When we're moving to an attention-based environment, is it time to construct a post post-truth world?
- Health and Well-being Session - Presented by Tonic Media: We all know that people are key to business success and good quality marketing, but it's getting ever harder to balance life in the fast-paced media world. In this well-being 'psych-up' session Matthew Johnstone, ambassador of Tonic Health Media will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.
We're also taking the Summit to Melbourne for the first time in August. You can expect a line up of top brands and agency execs speaking on a diverse range of panel debates on topics affecting everyone in media and advertising, as well as a dynamic keynote speaker. The Melbourne event is 2 August at the Australian Centre for the Moving Image, in the heart of Federation Square. You can buy tickets now .
Carat is the event's Presenting Partner, along with support from Fairfax Media, The Trade Desk, Tonic Health Media. Rakuten Marketing and Tribe will lead the FastFront sessions, showing off the latest developments from their businesses .
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