Apple Music has released a behind-the-scenes look into the making of USHER’s Super Bowl halftime Show, all shot on iPhone by director Mike Carson.
The coverage extends beyond the 12-minute show directed by Jay-Z and Hamish Hamilton with a film of USHER’s journey that provides access to weeks of rehearsals all the way to the big game.
Apple used 40+ iPhone 15 Pro and iPhone 15 Pro Max devices throughout the show and rehearsals, strapping them to performers, rigging them into set pieces and instruments.
This is the first halftime show shot on iPhone.
The long-form film has just launched on YouTube, Instagram, and X, the Saturday following the Super Bowl.
Credits:
Agency: TBWA\Media Arts Lab
Production Company: HPLA
Director: Mike Carson
Editorial Company: Cartel Editorial
Finishing: Trafik
Music:
"Caught Up!" by USHER
"My Boo" by USHER, Alicia Keys
"Yeah!" by USHER, Ludacris, Lil Jon
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