Adtech industry figures Paul Kent, Andrew Hammond and Blake Gorman have joined forces to launch Deep Media, a specialist consultancy for Amazon advertising in Australia and New Zealand.
Kent, Hammond and Gorman were parts of the team that pioneered the launch of Amazon’s adtech capabilities in Australia. The trio have experience leading media and technology organisations, including Nine Entertainment, OMG and InMobi.
Recent research released by eCommerce accelerator Pattern shows Amazon is now the dominant marketplace retailer in Australia with 75.2 million average monthly visits and 59% growth in product searches last year.
Kent said that the company is on a mission to unlock the potential of Amazon's advertising solutions by offering a fully-managed service for both advertisers and agencies.
"Our service handles campaign setup, management and insights, ensuring businesses of any size and budget can tap into Amazon’s class-leading technology," he said.
Hammond said the primary goal is to empower independent agencies and advertisers in harnessing the power of Amazon solutions.
"With access to first-party data, exclusive inventory, and over 17 million unique customers visiting Amazon, IMDB and Twitch each month, the potential for any brand to expand its market share is undeniable," he said.
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