DoubleVerify (DV), independent platform for digital media measurement software and analytics, has partnered with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Brands can now authenticate the quality of Snapchat campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness.
DV is the only verification provider with coverage that extends across Snapchat’s Filter, Lens, Snap Ad (Display & Video) and Story Ad formats.
“DV’s mission is to give advertisers clarity and confidence in their digital investment – across buying platforms, channels and media formats,” says Wayne Gattinella, CEO of DoubleVerify.
“Our partnership with Snapchat deepens DV’s quality coverage across the social media ecosystem.”
In addition to Snapchat, DV also partners with Facebook, Instagram, YouTube, and Twitter.
It will continue to expand its coverage across social media platforms and other emerging channels.
“Measurement across platforms can vary dramatically,” Gattinella says.
“DV uses consistent evaluation standards across environments – including web, mobile app and social, making it easier for advertisers to benchmark performance across their entire media plan.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.