The Seven Network has launched a new sales team following the merger of programmatic and commercial data groups, to be run by Dean La Rosa, previously Seven’s head of commercial data.
The team covers data, tech and programmatic trading specialists, including commercial data manager Emily Smith, programmatic partnerships manager Sam Pearse and commercial programmatic manager Juan Gervasio.
Network digital sales director Rachel Page, who La Rosa will report to, says in the almost three years since he joined Seven, La Rosa has made a real difference to the business.
"He has been instrumental in accelerating Seven’s product suite across planning, buying and measurement by building 7REDiQ into a market-leading data and insights platform, onboarding and commercialising some very successful third-party partnerships and working closely with Seven’s Audience Intelligence team to future proof our ID strategy in the face of many changes across tech and Government policy," she says.
“In his new role, Dean will focus on the growth of Seven’s digital assets and will be responsible for creating meaningful partnerships through addressable commercialisation and efficient programmatic trading solutions.”
La Rosa says with the assets, technology and people at Seven, the team is perfectly positioned to deliver the best opportunities for advertisers who rely on Seven every day to create impactful experiences with their customers.
“I’m excited to take on this new responsibility, building on already great partnerships among our agency, technology and data partners, not just for now but as part of our very exciting strategic plans and innovation for the future," he says.
The establishment of the new commercial data and programmatic team follows the launch in December last year of Seven’s Advanced Advertising division to drive the development and launch of innovative trading models across Seven’s national converged total TV ecosystem.
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