Ayuda Media Systems has revealed it has entered into a new partnership with independent out-of-home campaign delivery reporting platform Seedooh.
The partnership means all existing and future Ayuda clients, digital and static advertising networks alike, will now have the ability to easily connnect to Seedooh’s automated, verified reporting platform for their OOH campaigns.
An interface is planned between Seedooh’s reporting and verification platform and the Ayuda system to create an independent campaign delivery reporting function.
Ayuda software is already in place at several of Australia’s largest OOH media owners.
Since launching in Australia in July 2017, the Seedooh platform has gained traction from both the media owner and agency/client-side of the OOH segment.
Australian launch-market participants connected to Seedooh include international OOH company JCDecaux, along with Ooh! media, APN Outdoor, Adshel and Westfield Brandspace. Seedooh will be announcing new connections in the near future.
"Ayuda has built an impressive product and geographically diverse footprint of market-leading media owner customers around the world," Seedooh founder and CEO Tom Richter says.
"We are excited about the potential to extend the capability of the Ayuda Platform through this integration and create the opportunity for Seedooh participation at scale in the critically important area of aggregated campaign delivery reporting.”
The integration will enable media owners to report classic and digital campaign delivery to all of their customers in real-time via Seedooh.
"While Ayuda has been providing static and digital POP (proof of posting, and proof of play) solutions to media networks for more than a decade, Seedooh’s platform helps Ayuda bring POP reporting to the next level by providing independent verification and control methodology via intuitive and seamless web experiences," Ayuda global VP of business development and marketing Daniel Fleischer says.
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