See all the work that won a Grand Prix at Cannes Lions this year below:
Saatchi & Saatchi San Paolo 100 campaign for LeicaThe Martin Agency for Unskippable ad for Geico.
Adam&Eve DDB London - Monty the Penguin for John Lewis.
Vovlo – Live Test Series – Forsman & Bodenfors Gothenburg
In the first year of the Glass Lion designed to celebrate diversity the Grand Prix went to P&G India for Touch the Pickle, created by BBDO to tackle the taboo subject of menstruation in India.
Emoji Ordering – Domino's – CP+B Boulder
Integrated Grand Prix:
Re2pect – Jordan – W+K New York
Under Armour: Gisele Bundchen – I Will What I Want – Droga5 New York
Volvo – LifePaint – Grey London
Interception – Volvo – Grey New York
UK startup What3Words
Vodafone: Red Light Application – Y&R Team Red Istanbul
Google Cardboard - Google
Soundcloud - Grey Dusseldorf/Berlin – The Berlin Wall of Sound
The Berlin Wall of Sound - Grey Germany
Apple – Shot on iPhone 6 – TBWA\Media Arts Lab Los Angeles
Never Stop Riding – City of Buenos Aires – The Community Miami
Promo & Activation:
Lifepaint – Volvo – Grey London
Lucky Iron Fish Company
P&G/Always #Likeagirl – MSL Group/Leo Burnett Toronto
Grand Prix for Good:
The Ice Bucket Challenge - ALS Association
The Branded Content and Creative Data juries opted not to award Grand Prix this year. In creative Data it was because the judges felt that in year one of the ward, it wasn't correct. In Branded Content the jury felt nothing quite hit the mark – a concern since content marketing ad branded content are the buzzwords du jour.
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