The a2 Milk Company (a2MC) has partnered with OMG's digital-first marketing agency Resolution Digital as its dedicated global website agency, following a competitive pitch process.
a2MC's range includes fresh a2 Milk, a2 Platinum infant milk formula and a2 Milk powders.
Resolution Digital will apply its Evolution framework to deliver a frictionless customer centric experience across all of a2MC’s websites.
a2 Milk Company chief marketing officer Edith Bailey emphasised the pivotal role of websites in sharing the A1 protein free and a2 Milk brand story to consumers.
"Resolution Digital showcased a strong comprehension of our short and long-term business goals, presenting a well-defined and thoughtful strategic recommendation. We are excited to work with such a seasoned and capable team," Bailey said.
Resolution Digital managing director Matthew Keegan said the team was looking forward to embarking on a new chapter with The a2 Milk Company.
“We’re thrilled to partner with The a2 Milk Company and support them with their growth ambitions,” said Keegan.
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