Renault has split with ad agency BMF as the car maker's new marketing director Chris Brown arrives from Mini.
The agency worked on the business for two and a half years, and parts company as Renault gets set to triple its ad spend as part of a bid to crack the Australian market and take on more established rivals such as Honda and Volkswagen, as first reported by AdNews.
Brown told AdNews in October that he would review incumbent agencies BMF and media agency Mitchell Communication Group upon his arrival, with a view to potentially reviewing the accounts.
Brown, who now assumes the role of Renault Vehicle Distributors Australia marketing director, said: "Renault thanks BMF for their commitment and tireless dedication
to the brand over what has been a difficult period.
"I am genuinely
disappointed at losing the services of an agency of BMF's calibre, they
have been an integral part of our business."
BMF chief executive Jeremy Nicholas, said: "The future is bright for Renault in Australia. A new team and new product provides great opportunity for the business. We believe Renault will be best served by partnering with an agency other than BMF. BMF wish them every success in the future."
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