Digital agency Pusher has taken the Foot Locker digital account from We Are Digital.
Pusher will be responsible for building on Foot Locker's loyalty program, The Locker, as well as all its digital assets, including websites, apps and digital campaigns across the APAC region.
Jessica Dillon, marketing director at Foot Locker, said: “Pusher demonstrated a clear understanding of the Foot Locker brand, combined with what our customers want in today’s digital age. We’re excited to take the next step in digital with them and taking our unique loyalty offer to new heights.”
Kim Hopwood, managing director at Pusher, added: “Foot Locker has all the elements required to produce extremely effective digital communications; an engaged and passionate audience, a good base of existing digital platforms, and the desire and hunger to evolve and remain innovative. We are looking forward to sharing some big wins in the next 12 months and beyond.”
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