ASX-listed martech Pureprofile is closing its "unprofitable" Pure.amplify Media business in Australia.
This follows the closure in the UK of Pure.amplify.
In the March quarter the unit recorded a loss of $200,000 in Australia.
"We have made the decision to close the Australian media business unit," the company told the ASX.
"Given the current macroeconomic conditions this business unit has experienced a rapidly deteriorating financial performance over the past four months.
"Our core insights and SaaS platform business will not be impacted allowing us to fully focus all our resources in executing our corporate growth strategy."
The company says the busienss was not considered core to growth strategy.
Overall, Pureprofile recorded a 15% lift in revenue to $35.6 million revenue across Data & Insights and SaaS platform business units in the March quarter.
The company has revised its full year revenue guidance, excluding Pure.amplify Media at $4 5million.
The March quarter:
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