Publicis Sapient has partnered with Google Cloud to launch a retail media network (RMN) accelerator.
The RMN accelerator provides the foundation for a retail media network, allowing retailers to monetise consumer and product data by establishing an advertising platform on their digital and physical properties.
This partnership brings together the offerings of Publicis Sapient, its parent company Publicis Groupe and Google Cloud to enable 'Power of One', Publicis Groupe’s blend of systems integrator and media agency capabilities, across Google Cloud and Google Marketing Platform.
Amy Eschliman, MD of cloud retail industry solutions at Google Cloud, says by leveraging and combining Publicis Sapient’s domain retail expertise and Google's AI technologies, the partnership will enable enterprises to maximise the value of retail media networks at scale.
"Through our joint capabilities, enterprises will have access to industry-leading experts that will enable clients to generate, and quickly grow, new revenue streams," she says.
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