Prashand Menon has been appointed group business director for NSW and Queensland at out-of-home (OOH) adtech Veridooh.
Menon, reporting into ANZ agency and partnerships director Jordan Scott, will take on responsibility for growing relationships with new and existing clients as they look to maximise the value of their OOH investments.
He was most recently group business director for ScentreGroup. Previously, he held positions at both Seven West Media and News Corp in their group sales teams.
"We’re expanding both nationally and internationally, with some amazing new products coming down the line," Veridooh co-founder Mo Moubayed said.
"We have big ambitions, and we’re going to need brilliant ANZ media experts like Prash to achieve them. We are pumped to have him on board as we double down on our commitment to making OOH the most attractive channel to invest in."
Menon said an amazing product and the vision of the co-founders is what brought him to Veridooh.
“Since launching in 2019, what Jeremy and Mo have already achieved at Veridooh is remarkable" said Menon.
"It speaks to a fantastic product, and a fantastic team. To now be in a position to come in and help amplify Veridooh’s impact is such an exciting proposition. The raw energy radiating from this team is infectious.”
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