Pitch Wrap: Spotlight, Golden Circle, National Breast Cancer Foundation

By AdNews | 28 May 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Spotlight
PHD Australia, part of the Omnicom Media Group, has won the $39 million Spotlight Group media account following a competitive tender process. The appointment is for all of the company's retail brands including Spotlight, Anaconda, Mountain Designs and Harris Scarfe. The account will be headquartered out of PHD’s Melbourne office. PHD Australia’s remit includes the development of communications strategy as well as media planning and buying across traditional channels, programmatic and paid search. The appointment is effective August 1.

Golden Circle
72andSunny Sydney has been named creative partner on Kraft Heinz’s flagship brand Golden Circle following a competitive pitch. The creative account for Golden Circle was previously held by Cummins&Partners who won it in 2017. 72andSunny will work across a number of projects for Golden Circle this year, as Kraft Heinz launches a marketing campaign for the iconic brand.

Place Management NSW
whiteGREY has been appointed as lead strategic and creative agency for Place Management NSW, following a hotly contested pitch. The agency has been working with Place Management NSW since 2017. whiteGREY is tasked with providing a strategic and customer-focussed digital approach aimed at driving increased visitation to The Rocks and Darling Harbour precincts. The agency is responsible for the communications strategy across digital, social and above the line as well as activations, CRM and development of new digital and technology initiatives.

Daylight Agency wins
Integrated communication services firm Daylight Agency has secured several new accounts and added additional projects to its portfolio which will see it undertake a mix of creative and communication work for companies across a breadth of sectors. The new wins include world-leading facial recognition platform Verify Faces, international disinfection system Airande and boutique accounting and wealth management firm Bishop Collins. The agency has also picked up new work for Essilor Australia and New Zealand, the global leader in prescription lenses, for whom previous projects have been undertaken.

National Breast Cancer Foundation
Digital marketing agency Amire has been appointed as a digital partner for the National Breast Cancer Foundation and Stride, formerly known as Aftercare. Amire will lead the National Breast Cancer Foundation’s digital fundraising strategy, helping them meet their mission of raising money for the prevention and cure of breast cancer. Amire won the account off the back of a competitive pitch. Amire will also lead an awareness campaign for the new Stride brand mainly activated through social media channels, as well as manage Google Ads and SEO. 

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