It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
iNova Pharmaceuticals has appointed Clemenger BBDO Sydney to handle its portfolio of brands that include cough, cold & flu and throat brands Duro-Tuss, Difflam and the Dermaveen therapeutic skin care range. The appointment expands its existing relationship with the agency which was appointed to work on the Demazin brand at the start of the year.
Dentsu Queensland has been appointed to the Aveo Group media account. This win followed a competitive pitch against eight other agencies, down to a shortlist of three including Zenith and the incumbent, Sandbox. Billings are undisclosed. Dentsu Qld pitched for the business together with Carat, iProspect and dentsu Analytics. Dentsu’s full-service PR agency, Haystac, already handles Aveo’s communications.
Laser Clinics Australia
Laser Clinics Australia has appointed independent creative agency Bashful and its newly acquired PR agency TMC. The full service agency has been engaged to work with them across brand, retail, public relations, influencer management and social creative services.
Australian-owned sugar free foods company Noshu has appointed Host/Havas Sydney to help launch its new range of sugar free Snackles bars into the mainstream grocery market. The appointment, effective immediately, includes all above and below the line activity, PR and media. The Snackles launch campaign debuted on November 4.
My Muscle Chef
Functional food operator My Muscle Chef (MYMC) has appointed independent consumer branding agency Our Revolution to deliver the brand strategy to drive the next stage of its growth. Our Revolution will develop the brand strategy for the business with multiple innovations in the pipeline and a recent $100 million investment from Quadrant Private Equity to fuel its growth plans.
Communications agency History Will Be Kind (HWBK) has bolstered its corporate portfolio with an appointment by emergency response experts, Respond Global. HWBK has been appointed to build the foundations for the brand in Australia, developing a "best-in-class" communications strategy to grow Respond Global’s profile, share of voice and thought leadership in market.
10 Feet Tall at school
Victoria's Peninsula Grammar School has appointed 10 Feet Tall as its creative agency after a competitive process. Joseph Meseha, founding partner of 10 Feet Tall: “We’re honoured that Peninsula Grammar has chosen 10 Feet Tall to take them through this historically significant brand and digital transformation. Private Schools traditionally play in very safe space, both strategically and creatively, Peninsular Grammar is a rare exception. They are a pleasure to work with and we look forward to accomplishing great things together.”
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