Nine Entertainment's Pedestrian Group has hired Frank Masterson to lead the company's direct and independent sales team in Sydney as head of partnerships, direct and independent agencies.
Masterson has previously held senior positions locally in tech and publishing at Pinterest and Buzzfeed.
Pedestrian's chief commercial officer, Rachel Tikey, said Masterson radiates kindness, intellect and energises those around him.
"He is a strategic leader who is loved by his peers and clients - we know Frank is going to achieve great things as a leader at Pedestrian," said Tikey.
Masterson said it's been amazing to watch an Australian company like Pedestrian expand its offering and titles over the years.
"I’m so excited to join the business, to lead such a brilliant team and expand on the incredible work they’ve been doing in NSW," said Masterson.
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